How to Design The Perfect Entrance Interior


I thought it was about time I spoke about interiors on my blog, starting with how to make an entrance and then working my way through the home with tips and ideas taken from our interior designs and interiors I love that tell a story. I am passionate about living well and creating beautiful homes that simply function better, taking you effortlessly from breakfast to supper.  I hope this blog will inspire you to create a home that reflects you and your ideas.


Making an entrance

  • First impressions count, so don’t let it become a dumping ground for coats and shoes. Spend time thinking about what storage solutions will work best for you to help hide the unsightly everyday items.
  • Create a strong statement with bold carpets, lighting and making the most of architectural features.

Let it shine

  • Layer up on lighting. Practical task lighting is required to help you enter and leave but have fun and create drama with statement decorative lighting such as oversized pendants and wall lighting.
  • Give thought about how you configure your light switching so you can easily light your way through the house top and bottom and pay attention of the electrical plates throughout the home as these little details make all the difference. Look at interesting metals such as satin nickel, antique brass or black.

Colour Me happy

  • When decorating you should complete this room last, however you should start thinking about this space first so you have a consistent thread running throughout your home such as a palette of colours that tonally work together, making your home feel more spacious and architectural.
  • All rooms filter off the hallway and landing so the colour palette in this space needs to tie the interiors together and create a look that’s coherent. Think about how the wall colours, flooring finishes, and materials meet.
  • Remember as you move through the house the natural light will influence the paint colour so make sure to test the paint colour in different areas around your home, give some thought on the natural light source and the direction the interior faces.

Dress to impress

  • Interior accessories will lift and bring character to the entrance. When you have taken care of the storage solutions for the everyday items in your entrance hall you have more space for the exciting elements that bring character to the space.
  • A statement chair or an oversized mirror will help reflect natural light if your hallway is a little dark.
  • Again, preplanning at the beginning allows you to configure lighting and sockets to allow you to emphasis artwork or sculptural pieces that make your house a home from the second you enter.


For more ideas to make your house a home feel contact

Images Reference

Image 1 Kelly Wearstler & Waldo Works

Images 2 Ben Pentreth & The Decorcafe

Images 3 Nikki Rees


How to create a Christmas window on a shoe string

We have been working harder in the studio this month than Santa’s elves completing the finishing touches to a couple of interior schemes so our clients can enjoy their homes in time for Christmas. We were also in the festive spirt early this season as we have enjoyed working with a handful of local businesses in South London to create simple, yet stunning, Christmas window campaigns on a shoe string. As a little gift to our local small businesses here are our top 5 window display tips.


Christmas Hero
The key inspiration this holiday season is to ‘hero’ your product in the window and less about theatrics. This is perfect for smaller retailers as you can create a real impact with a little imagination and a sprinkling of fairy lights (which are definitely not just for Christmas!) At Paint the Town Green an Eco Paint company based in Wandsworth, we wanted to hero their paint. We created a simple yet effective window by stacking their beautiful graphic paint pots into the shape of an abstract Christmas tree. We decorated a few pots with gorgeous oversized red bows and draped them with fairy lights to add a little sparkle. We then made sure to continue this in-store to make a bigger festive statement. A very cost effective yet bold statement for Christmas that was easy and quickly achieved.

Brand your window
Remember to always keep your brand message clear, yet seasonally inspired. Try to create an experience for your customers. Our Christmas message for Paint the Town Green was “Give the Gift of Colour”, highlighting their gorgeous colours as well as advertising the Christmas gifting pop up shop created instore. So many designers and artists this year have collaborated with brands and Paint the Town Green have cleverly collaborated with local artists and small creative businesses from the Decorcafe to create a stunning mix of thoughtful gifts and original homeware within their pop up gifting shop. This is a perfect idea for small retailers such as furniture and kitchen showrooms that want to increase footfall over the festive season while supporting other local creative business that complement your brand.

Winter Wow Factor
I have designed for many luxury brands and you don’t have to spend a small fortune to make a window look festive and luxurious, you just need to give your scheme a little thought. Simple oversized Christmas decorations grouped together and repeated can look stunning and impactful. Fresh real garlands giving the customer a full sensory experience or olive trees look super stylish and are a modern twist this season. DZD and Moorplan are specialist visual merchandising retailers who have plenty of window display ideas, you don’t have to buy in bulk and you can tailor to look bespoke. Also, high street favorites such as Paperchase and Muji are brilliant resources. You just need to keep your brand aesthetic in mind and think about the customer experience.

Let it shine
You need balance in the window scheme so think about creating height in the form of a pyramid shape with product and not just filling the whole window as your customer won’t know where to look. Remember to look at the shape of your window and to focus the display. Items always look better arranged in multiples of 3 and 5 rather than 2’s and 4’s – trust me it’s a visual trick. Try and tell a story by grouping items with a similar theme together or arranging by colour to create a bold statement. Give special items space to ‘breathe’ – abundance is good for bestsellers but a 100 of an expensive item tends to devalue the item!

It’s not just for Christmas
There are so many simple off the shelf modular systems out there now that you could hack and use to create an effective window display. You should not just think about Christmas when planning the window so keep things reusable – a simple set of wooden crates or cubes can be transformed with a lick of paint each new season! Your shop front is the window into your brand and should be as big a focus as any social media message so make them work together and have the same look and feel, whether it’s too celebrate the Tennis in Wimbledon fortnight or to highlight the new spring summer range these are the little details that enhance your brand and make you stand out on the high street. But most of all try and enjoy the process and have fun with it.

We hope this helps and if you’re still struggling – we offer a practical and hands on approach to visual merchandising giving inspirational advice for window and in-store displays, project management through to installation. Contact us if you want to know more.